Name, Image and Likeness (NIL) Marketplaces for College and High School Athletes to consider

What is a NIL Marketplace?

Name, image and likeness (NIL) – a person’s personal brand value or the right to publicity. A Marketplace is defined as an open exchange for buyers and sellers. A marketplaces you might be familiar with could be Amazon, eBay, Uber, AirBnb, Craigslist, but an NIL marketplace is where a person sells their personal brand value to a company that buys the benefits of it. Think of this as crowdsourcing for NIL. Here is a current list of marketplaces that college and/or high school athletes can enroll in to help them monetize their Name, Image and Likeness.

*Note we are updating this list often, so check back frequently.

Graph below via the Business of College Sports

PlatformTypes of Opportunities  Fees/Revenue Share
98StrongBrand partnerships  Free for student athletes; varies for brands depending on campaign
AthletepreneurBrand partnerships  Brands are charged a platform fee instead of a per deal fee. Athlete’s pay fees on a sliding scale based on their NIL Score (a proprietary ranking of the marketability of their NIL). If an athlete comes to them for other ancillary services, the fee may be reduced.
Athletes.TVAd-supported video content  Free for student athletes to create a channel and free for fans to watch; athletes get 60% of ad revenue from their channel
Athlete DirectAutographs, sell gear, licensed merchandise, brand building  Student athlete gets paid 70% of net sales
AthlytBrand partnerships, casting calls, live appearances, NFTs, etc.  10% fee charged to brand; no fee for student athletes
Blue Wire*Podcast platform  Student athletes receive share of advertising revenue
Cameo*Personal video messages  Student athlete gets 75% if booked through the website, 75% after 30% to Apple if booked through the iOS app
CleanKonnectBrand partnerships  Fee charged to brand; free for student athletes
CoachTubeDigital instruction  Coach/student athlete or a charity of their choice can keep 100% of the revenue (minus standard transaction fees) when you bring new students to CoachTube. For every student CoachTube brings to your course through their marketing efforts, they split the sale 80/20 – the student athlete receives 80%, CoachTube gets 20%.
CoachUp*In-person, small group and personal coaching sessions  $49.99 one-time activation fee plus $9.99 annual membership; earnings vary based on number of sessions with an individual athlete: 1 session pays 57% to coach, 2 sessions is 72%, 3 sessions is 82%, 4 sessions is 87% and 5 or more sessions are 95%
display*Create content for brands that offer affiliate commission  Up to 50% for ad revenue and affiliate commissions
Dreamfield*In person opps like autograph signings, meet and greets, clinics, 1:1, commercials, podcasts/radio spots, digital media campaigns, print media, individualized offers for athletes.  Platform charges a fee to the buyer; once the event is complete student athletes keep 100% of the booking price.
EngageBooking everything from speeches to one-in-a-lifetime experiences  15% fee for buyers; no fees for student athletes
Fan Arch*Digital storefront for personalized merchandise   
FangageDigital autograph sessions   
Fans Meet IdolsDigital storefronts for student athletes to sell videos, products, appearances, etc.  Student athletes keep 75-95% of each transaction.
FanZoneMobile app/marketplace to monetize content through subscriptions and experiences. The app also has additional monetization features, including video chats and messaging.  Student athletes keep 90-95% of each transaction.
Find My NILBrand partnerships and online community for student athletes  Student athletes and sponsors can sign up for a 3-month trial, thereafter it becomes $4.99/mo for athletes and $99/mo for businesses. Find My NIL does not take any percentage of completed deals.
HuckleMarketplace to directly connect student-athletes with companies and brands through shared interests and passions to collaborate and mutually profit.   FREE for student athletes; companies and brands are charged a fee of 15%
Icon Source*Brand partnerships  
Indi*Monetizing content creation (product recs, shout out videos, tutorials, etc.)  Rates vary based on the type of content.
Influential*Brand partnerships  
InfluxerBrand partnerships  10% paid by the brand
JenloopSocial posts for individuals or businesses  25% fee for student athletes
Jersey SponsorBrand partnerships  15% fee paid by the brand; free for brands for up to 5 direct messages or invites per month or $99/mo for unlimited; no fees for student athletes
Klout MachineBrand partnerships  10% from the brand and 10% from the student athlete Note: their marketplace is still being developed, but they are already facilitating deals
Lummys.comBranded content is posted within the athlete’s Twitter and/or Facebook feedsAthletes get paid 50% of every CPC (cost-per-click).
MarketPryceBrand partnerships  $8/month to join for student athletes but they get 100% of income they generate on the platform
Matchpoint ConnectionBrand partnerships (focus on local businesses)  The brand is charged 9% in addition to the offer amount and the student athlete is charged 9% from the offer amount.
MOGLIn-person Appearances, Social Media Campaigns, Endorsements, Brand Partnerships, and Merchandise Sales (all directly disclosed to university compliance)  Free for Athletes; 20% fee paid by business
Mojo*Digital youth sports coaching  
NOCAP SportsBrand partnerships, merchandise, personal appearances, etc. in addition to compliance and education for institutions  Free for athletes. 18% fee paid by brand
Obsesh*Personalized digital coaching (skills & technique)  Student athlete keeps 75% of the booking
OpendorseBrand partnerships in addition to compliance and education for institutions  30% fee paid entirely by buyer
OpenSponsorship*Brand partnerships  Student athletes pay 10-20% commission on each deal, and brands pay for a $399 subscription to put up a campaign. If brands already know the student athlete they want to work with, they can send direct proposals for free or upgrade to whiteglove service ( for $1250/mo.
PlaybookedBrand partnerships   
PostgameBrand partnerships  
Sideline Swap*Sell gear  Listing is free; 12% fee for first 5 items sold, 9% thereafter plus payment processing fee of 2.9% the cost of the item + $0.30; buyer pays shipping
SportEndorseIn-person Appearances, Social Media Campaigns, Endorsements, Speaking Engagement, Product Evaluations and Brand Partnerships  Student athletes pay 12-16% commission on each deal done on the platform, and brands pay $360 yearly or $35 monthly to put up opportunities. Agents can join the platform for $360 yearly, or $35 monthly, and we will share commissions with them. 
Spring*Direct-to-consumer digital storefront  Processing fee is 10% of the selling price, plus a $0.40 charge
SQWAD*Digital contests and fan engaging gamification   
StipendExperiences, including coaching  Buyer pays 5% service fee, plus a 12% fee is taken out of the face value of the experience before revenue is distributed to the student athlete
Subtext *SMS texting  20% of subscription fees received by student athletes
The Players Trunk*Sell gear   
Vantage SportsDigital coaching/training  Clients pay 10% service charge; 1% is donated to the Doug Flutie Foundation for Autism
WorkhorseBrand partnerships   

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