The Bedford Agency provides actionable insight and expertise for companies, coaches, student-athletes, and families navigating the sports business, college sports recruiting, and the name, image, and likeness (NIL) process. A family-owned Christ-centered business that is uniquely positioned to offer expertise, strategic consulting, educational content, and technology to transform the college recruiting process like never before. Its’ rich foundation includes a history around college recruiting, camps, consulting and events. In 2021, the Bedford Agency launched its’ first set of brands Recruit Route, Recruit Route Elite, and Transfer Route. In 2022, it launched Teams Route, a turnkey offering to help entire programs for high school and club coaches become educated on college recruiting and NIL.