
High School Coaches and Athletic Directors; Need help understanding Name, Image, and Likeness (NIL) and College Recruiting? Want a proven way to train your coaches and equip your program? We can help!
For years, high school coaches, club coaches, and athletic directors have played a critical role in the college recruiting process—and now, increasingly, in the world of NIL. But with the rise of the college transfer portal, evolving recruiting rules, and complex academic eligibility requirements, managing it all has become more challenging than ever.
That’s why we created Teams Route.
Teams Route is a year-long, turn-key service retainer designed to support high school athletic departments and coaching staffs with on-demand NIL and college recruiting expertise. Whether you’re leading a single sport, managing a full athletic department, or overseeing a district, Teams Route is built to serve you.
Here’s what you get:
- Year-round support for NIL, recruiting, and compliance questions
- Up to two in-person or virtual workshops, such as:
- Coaches & Administrators Training on NIL or college recruiting
- Community NIL Education Night for parents, students, coaches, and local brands or businesses.
- Coaches & Administrators Training on NIL or college recruiting
- Plus each member of the staff will have access to a premium subscription to Run Your Route our premium Substack newsletter
All of this for an annual cost of $2,500.00.

For Oklahoma High Schools, there’s an added advantage: The Bedford Agency is the official NIL partner of the OSSAA (Oklahoma Secondary School Activities Association). Since forming this partnership in October 2022, the Bedford Agency has provided policy advisement, rules interpretation, NIL contract guidance, and ongoing support to athletic departments and districts statewide.

Through Teams Route, the Bedford Agency also delivers updated content, educational seminars, and is a regular presenter at statewide OSSAA events.
We see Teams Route as an extension of your staff—a true partnership.
Flexible models are available to fit your specific needs—whether you’re a school, a district, or a club program.
To learn more or schedule a conversation with your coaching staff and administrators, contact us at recruitroute@gmail.com.
Let us help your coaches, athletes, and community stay informed and empowered in this new era of high school athletics.
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Get in touch
Bryan Bedford, CEO
recruitroute@gmail.com